Easton Main Street Initiative Launches ‘The New Weekend’ Campaign to Encourage Mid-Week Dining

The New Weekend campaign by EMSI

Easton Main Street Initiative has launched a new marketing campaign aimed at encouraging mid-week dining as a way of supporting local restaurants as they work through months of staying open, but with reduced capacities.

The beauty of it is two-fold — mid-week dining provides customers on nights that are typically slower for restaurants, and it spaces out customers on weekends when restaurants are limited by capacity and how many orders they can fulfill in that short amount of time.

Those who are able to order out mid-week are encouraged to share their food photos and tag Easton Main Street Initiative on their social media and use #TheNewWeekend.